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Monday, July 8 • 1:30pm - 2:15pm
Panel: Navigating the 2024 Election Cycle: A Communicator's Guide to Political Discourse

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As the 2024 election cycle unfolds, communicators face unprecedented challenges and opportunities in a landscape marked by political discourse. This panel is tailored to equip industry professionals with essential insights on navigating the complexities of the ongoing campaign rhetoric and its impact on pharmaceuticals and biotech.
  • Assess effective strategies for responding to the growing political discourse and navigating the delicate balance between corporate communication and political influence.
  • Examine actionable insights on building a proactive communication plan that anticipates and addresses the industry's evolving landscape during the election season.
  • Consider how the industry is perceived in the context of political influence and lobbying and understand the implications.
  • Review crisis communication strategies tailored to address challenges specific to the election cycle, ensuring preparedness for potential reputational risks.
Moderators
avatar for Michele Baer

Michele Baer

Head, Pharma Communications USA, Corporate Affairs, Boehringer Ingelheim
Michele is an award-winning senior communications and public affairs leader driving significant impact across the healthcare ecosystem for more than 20 years.Currently, Michele is Executive Director, Head - Human Pharma Communications for Boehringer Ingelheim USA, where she and her... Read More →

Speakers
avatar for Michele Salomon

Michele Salomon

Vice President, The Harris Poll
Endlessly curious, Michele has worked in research for over 30 years. She regularly consults with corporate, nonprofit, academic and government clients to provide a full range – qualitative and quantitative – of marketing research services across a range of topics.Michele's expertise... Read More →
avatar for Michael J. Pratt

Michael J. Pratt

Chief Communications Officer, National Pharmaceutical Council
avatar for John Files

John Files

Executive Vice President, Public Affairs, Weber Shandwick
John co-leads the North America public affairs practice for Weber Shandwick. He applies extensive experience as a writer and editor of national and political news and public affairs issues to a range of strategic communications and media relations projects. He specializes in developing... Read More →

Monday July 8, 2024 1:30pm - 2:15pm EDT
  Track B
  • QTAG FeaturedSession