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Monday, July 8 • 4:00pm - 4:45pm
Panel: Amplifying Voices: Effective Communication Strategies in Patient Advocacy

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  • Reveal the power of collaborating with patient advocacy groups, involving them in planning, implementation, and evaluation
  • Establish trust and credibility by being transparent about goals, intentions, limitations, and potential conflicts of interest, fostering mutual respect
  • Express the importance of actively listening to patient advocacy groups, acknowledging their expertise, and incorporating their experiences and feedback into projects, programs, and policies
  • Recognize and celebrate the efforts, achievements, and contributions of patient advocacy groups to strengthen relationships and inspire continued engagement
Moderators
avatar for Mark Peters II, PharmD

Mark Peters II, PharmD

Senior Director, Patient Advocacy, Genmab
Dr. Peters is the Head, Patient Advocacy and Professional Relations at Genmab. He is responsible for building and executing the global patient engagement strategy. Dr. Peters brings over 35 years of clinical and administrative healthcare experience across hospital, academia, managed... Read More →

Speakers
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Sara Noonan

Director, Public Relations, Takeda
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Marjorie Stewart-Hart

VP, Patient Engagement and Advocacy, Sage Therapeutics
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Jess Rowlands

Vice President Corporate Communications, bluebird bio
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Linda K. Murakami

Director, Enterprise Advocacy, Corporate Affairs, Amgen

Monday July 8, 2024 4:00pm - 4:45pm EDT
  Track B
  • QTAG FeaturedSession