As leaders in communications, we are often at the forefront of any major changes within the organization, and we recognize that change cannot be confined to a single position or department; it impacts the entire organization. This panel will address how change management models address these broader effects and best practices when implementing enterprise-wide changes.
- Delve into the essentials of change management communication, such as outlining organizational goals, explaining the necessity of change, clarifying how employees' roles will be affected, providing timelines, offering assistance, and establishing channels for feedback.
- Define what success looks like in terms of the change and understanding around the updates, and review how a well-communicated vision ensures everyone is on the same page and motivated to move forward.
- Uncover the importance of inspiring employees through effective communication and learn how to communicate not just what the change is, but also the "why" behind it, aligning the change with the organization's mission and goals.
- Evaluate and assess the effectiveness of change-related communications and understand the importance of post-communication surveys, focus groups, and individual interviews in ensuring that the message is well-received and understood.
