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Tuesday, July 9 • 10:45am - 11:45am
Roundtables: Interactive Small Group Discussions

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We will have several different topics that attendees can select between and have an open discussion with a group leader to help facilitate the conversation. Then after 30 minutes, we will rotate, and attendees can select another topic and small group and have an open discussion and network with peers.
  • Unleashing Creativity: Ideation Corner
    • An innovative brainstorming session for collaborative problem-solving, pushing boundaries, and exchanging fresh ideas in a dynamic peer-driven environment.
  • Showcasing Value: Metrics that Matter
    • Discover diverse measurement styles and tactics to effectively showcase the value your communication teams bring to the table.
  • Storytelling and Crafting Authentic Narratives
    • Explore the power of authenticity as we delve into the art of storytelling, emphasizing the transformative impact of crafting genuine narratives.
  • Communicating Value Amidst Change: Drug Pricing and the Impact of the IRA
    • Discuss the drug pricing landscape and the changes since the IRA was enacted, exploring strategies to convey the value of our products and industry.
  • Therapeutic Tailoring: Crafting Therapeutic Area Communications for Impact
    • Describe the nuances and challenges inherent in effectively communicating within distinct therapeutic areas, gaining insights into the strategic approaches that elevate the success of targeted communication campaigns.
  • Decoding Team Configurations: Uncover Optimal Strategies for Communications Discipline
    • Outline the diverse structures of communication teams within organizations. Identify the unique ways tasks and responsibilities are distributed across teams and departments, gaining insights into the strategies that underpin these approaches.
  • Future-Forward Leadership: Equipping the Next Generation for Success
    • Be prepared for the next generation of talent and examine successful upskilling initiatives that keep your team at the forefront of industry advancements and innovative approaches to recognition that foster motivation.

Speakers
avatar for Debbie Etchinson

Debbie Etchinson

Executive Director, Head of Corporate Affairs, Alkeus Pharmaceuticals, Inc
CM

Cara Mayfield

Vice President, Corporate Affairs, Neurogene Inc.
avatar for Ken Inchausti

Ken Inchausti

Director, R&D and Global Medical Communications, ViiV Healthcare
BM

Belinda Martin

Senior Associate Director, External Communications & Content Strategy, Boehringer Ingelheim
avatar for James R Zanewicz, JD, LLM, RTTP

James R Zanewicz, JD, LLM, RTTP

Chief Strategy Officer, Tulane University, School of Medicine
avatar for Ashley Ryneska

Ashley Ryneska

Head of Social, Public Affairs, Gilead Sciences
Ashley Ryneska is Head of Social at Gilead Sciences. In her role, she drives bold thinking and innovative campaigning across both corporate and product communications. Ashley was most recently at Organon and Merck where she led digital, strategic and creative planning and execution... Read More →


Tuesday July 9, 2024 10:45am - 11:45am EDT