Loading…
Back To Schedule
Tuesday, July 9 • 1:15pm - 2:00pm
Panel: Communicate Forward: Proactive Strategies for Crisis Resolution and Brand Preservation

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
  • Analyze the importance of proactive crisis planning, going beyond reactionary responses, and to anticipate and prepare for potential crises by leveraging both internal and external networks for support.
  • Map out the critical stakeholders for different types of crises and emphasize collaboration among corporate communications, public affairs, HR, government affairs, legal, and compliance and regulatory leaders.
  • Develop a formal framework for crisis communications, recognize specific skills needed and identify members for the crisis response team, refine protocols and backup plans, that are tailored to the risks of your organization.
  • Gain firsthand knowledge from seasoned leaders who have navigated crisis communications successfully and hear real anecdotes and stories from diverse perspectives, offering practical solutions to enhance your crisis management toolkit.
Speakers
AI

Amy Inzanti

Global Chief Insights and Strategy Officer, GCI Health
BC

Bret Coons

Head of Global Issues Communications, Takeda
avatar for Holly Campbell

Holly Campbell

Senior Director, External Communications, Foundation Medicine
Holly Campbell is senior director of external communications for Foundation Medicine, an independent affiliate of the Roche Group. At Foundation Medicine, Holly oversees the team responsible for developing and executing the company's global communications strategy to promote, enhance... Read More →
avatar for Srishti Ahuja Tandon

Srishti Ahuja Tandon

Associate Director, Corporate Communications, Curadev Pharma
Srishti Ahuja Tandon is a seasoned communications professional known for her strategic acumen and dedication to fostering impactful narratives. Currently working as the Associate Director, Corporate Communications at Curadev Pharma, a clinical stage biotech company, she leads the... Read More →

Tuesday July 9, 2024 1:15pm - 2:00pm EDT
  Main Stage